DAY 2 / So I was really stuck with this idea of Awaken as a brand because I find it somewhat cheesey, way too esoteric and new agey. BUT as I researched yerba mate (South American infusion) I stumbled upon this quote, based on Quechua (Inca) beliefs:
"To awaken from the illusion of being alive is to experience life itself."Now, keep in mind this is not new age rethoric. The Incas knew what was up. And they believed in this... Therefore, I've found new inspiration for my project! The logo will be based on Inca tapestry patterns, which happen to symbolize order and nature, which are two things tea drinkers seem to be interested in. Yes. Finally, this project is close to my heart. I've been wanting to do something with Inca ideology for a long time, as I believe it to be one of the proudest, clearest moments in Latin American history. I do wish I could change the name of the company to something in Quechua, or at least the Quechua word for "awaken" or "awakening".
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1 comment:
I'm glad you found new inspiration for the project. Yes, I may agree the name is a bit new-age and it may have been used for wrong things before, but I still think it has a lot of value and potential, and now seeing that the Incas, in their amazing wisdom, considered this state of mind, I'm sure you'll be able to appropriate the name into something unique for you.
BTW, You can always incorporate the word in Quechua [rikch'a-chi- 'awaken'] in the design...
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